Nike Bootcamp


Bootcamp was an innovative off-season training program developed by professional trainers for professional players. This was the first time a program of this nature has been available to the public free of charge. The training program required minimal time during your off-season with results that would give you a definitive edge heading into your pre-season.
Having as a challenge the creation of the sonic identity for the campaign, we produced several sound design concepts for this resulting in a slick sonic palette that would be key to the program in helping it’s users achieving the required results. This included audio production for outputs such as online, mobile and iPod apps targeted at the EMEA and APAC markets (23 countries in total).

Client: AKQA
Our Role: Sound design & production
Recognition: “Grand Prix 2008” – British Interactive Media Association (BIMA)

Nike Bootcamp

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