Diesel – Diesel Island SS11
Following the success of ‘Be Stupid’ campaign, Diesel set about creating a entirely new and stupid society: Diesel Island.
Equal parts social game, fashion catalogue and irreverent history lesson, this tells the story of Diesel’s sovereign state and prompts users to ascend the ranks from “Illegal Immigrant” all the way through to “President” by settling on the Island and performing civic duties which inform the democracy. Each Island President gets unmoderated control of Diesel’s Twitter feed for a day. Other features include the ability to explore the Island and the clothes via a 360 Streetview mechanic as well as the “Pirate Radio Station”, where users can search for virtually any existing piece of music to soundtrack their experience.
The campaign has finished but you can still view the site here.
Client: Stink Digital
Our Role: Art direction & Design
Recognition: Cyber Lions Bronze @ Cannes 2011, FWA Site Of The Day April 27th
Featured: Computer Arts – March 2011
History of the Island
Island Streetview (googlemaps style) allowing users to visit the island and buy products on the fly
History of Island narrated with videos and Product Catalog
Island Community where users could chose a place to live in the Island
The Government where inhabitants could create laws, public holidays writing this way the consitution
Diesel Island on Facebook
Laws created on the site would show and could be voted on Facebook
Videos from the campaign
Some shots from the print campaign produced by Stink Digital
Some 360 Panoramic shots used for streetview